CREATIVE • PRODUCTION • POST
DEFY EXPECTATIONS
CLIENT • SURRON
In our latest venture with Surron for the Light Bee X commercial, 02 Projects embraced the joy of challenging norms. Opting for a female lead, we ventured beyond traditional dirt biking narratives, celebrating skill, passion, and empowerment. Together with Surron, we crafted a visual ode to modern riders, pushing boundaries and breaking stereotypes.